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# Europe had the highest reported organisational AI use of any region in 2025, at 91% of respondents
- URL: https://aiadoption.org/data/organisational-ai-use-by-region/
- Published: 2026-10-19T16:14:22.000Z
- Updated: 2026-10-21T06:01:57.000Z
- Description: 91% of McKinsey survey respondents in Europe said their organisation used AI in 2025, the highest of any region. Greater China rose most, by 13 percentage points to 88%.
- Author: Manu
- Tags: Data, AI Adoption, #chart, #ai-index-2026, #hub-adoption

91%

#1 of 5

of McKinsey survey respondents in Europe said their organisation used AI in 2025, up from 80% in 2024 (all regions: 88%)

Share of respondents, 2025

Europe91%

North America90%

Asia-Pacific82%

## What the chart shows

In McKinsey’s 2025 State of AI survey, 91% of respondents in Europe said their organisation used AI in at least one business function, the highest share of any region, followed by North America at 90%. Asia-Pacific was lowest at 82%; across all regions the figure was 88%.

Reported use rose in every region from 2024\. Greater China gained the most, 13 percentage points to 88%, followed by Europe and developing markets with 11 points each. In 2023 Greater China and developing markets had the lowest shares, 48% and 49%.

## Key numbers

| Measure               | Value |
| --------------------- | ----- |
| Europe, 2025          | 91%   |
| North America, 2025   | 90%   |
| Greater China, 2025   | 88%   |
| Asia-Pacific, 2025    | 82%   |
| All geographies, 2025 | 88%   |
| Greater China, 2024   | 75%   |

## How to read it

- Respondents to McKinsey’s online State of AI surveys, weighted by each country’s share of global GDP. A share of respondents is not a share of companies.
- Greater China includes Hong Kong, Taiwan and Macau. Developing markets include India, Central and South America, and the Middle East and North Africa.
- Sorted by 2025 value.

**Source:** [McKinsey & Company Survey](https://aiadoption.org/sources/#mckinsey-state-of-ai), 2025, via the AI Index Report 2026 (Stanford HAI), figure 4.3.2: *AI use by organizations in the world, 2023–25*. Chart and text by AI Adoption.  
Numbers checked against the published data on 20 October 2026.  
[Download the data (CSV)](https://charts.aiadoption.org/ai-index/csv/organisational-ai-use-by-region.csv?ref=aiadoption.org) · [Cite this chart](#source)