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# 41% of $30B+ companies expect to spend under $10M on responsible AI, against 92% of companies under $1B
- URL: https://aiadoption.org/data/responsible-ai-investment-by-company-revenue/
- Published: 2026-10-19T17:07:43.000Z
- Updated: 2026-10-21T06:04:44.000Z
- Description: 79% of companies with under $1B in revenue expect to invest less than $5M in responsible AI. Among companies with $30B or more, 41% expect to spend under $10M.
- Author: Manu
- Tags: Data, AI Ethics, #chart, #ai-index-2026, #hub-ethics

41%

of companies with $30B or more in revenue expect to invest under $10M in responsible AI; among companies under $1B it is 92%

$30B+ companies, planned spend

Under $1M3%

$1M–5M15%

$5M–10M23.3%

## What the chart shows

Planned investment in putting responsible AI into practice rises with company size. Among companies with under $1B in revenue, 79% expect to invest less than $5M and 92% less than $10M. Among those with $30B or more, 41% expect to invest under $10M, so most expect to spend $10M or more.

Only 3% of the largest companies expect to spend under $1M, against 40% of companies under $1B. The AI Index lists hiring specialists, building or buying technical systems and engaging legal services among the uses of this money.

## Key numbers

| Measure                  | Value |
| ------------------------ | ----- |
| $30B or more: under $10M | 41.4% |
| $30B or more: under $1M  | 3.0%  |
| Under $1B: under $1M     | 39.7% |
| Under $1B: $1M–5M        | 39.7% |
| Under $1B: under $10M    | 92.3% |
| $10B–30B: under $10M     | 66.2% |

## How to read it

- Survey of business leaders by the AI Index and McKinsey & Company in 2024 and 2025, across several regions and industries; it has no respondents from China.
- Shares are of respondents in each revenue band. The report’s chart also splits spending of $10M or more into $10M–25M, $25M–50M and $50M+; those bands are not in the published data, so the chart leaves them as the gap to 100%.

**Source:** [McKinsey & Company Survey](https://aiadoption.org/sources/#mckinsey-state-of-ai), 2025, via the AI Index Report 2026 (Stanford HAI), figure 3.3.7: *Investment in responsible AI by company revenue, 2025*. Chart and text by AI Adoption.  
Numbers checked against the published data on 20 October 2026.  
[Download the data (CSV)](https://charts.aiadoption.org/ai-index/csv/responsible-ai-investment-by-company-revenue.csv?ref=aiadoption.org) · [Cite this chart](#source)