91%
#1 of 5
of McKinsey survey respondents in Europe said their organisation used AI in 2025, up from 80% in 2024 (all regions: 88%)
What the chart shows
In McKinsey’s 2025 State of AI survey, 91% of respondents in Europe said their organisation used AI in at least one business function, the highest share of any region, followed by North America at 90%. Asia-Pacific was lowest at 82%; across all regions the figure was 88%.
Reported use rose in every region from 2024. Greater China gained the most, 13 percentage points to 88%, followed by Europe and developing markets with 11 points each. In 2023 Greater China and developing markets had the lowest shares, 48% and 49%.
Key numbers
| Measure | Value |
|---|---|
| Europe, 2025 | 91% |
| North America, 2025 | 90% |
| Greater China, 2025 | 88% |
| Asia-Pacific, 2025 | 82% |
| All geographies, 2025 | 88% |
| Greater China, 2024 | 75% |
How to read it
- Respondents to McKinsey’s online State of AI surveys, weighted by each country’s share of global GDP. A share of respondents is not a share of companies.
- Greater China includes Hong Kong, Taiwan and Macau. Developing markets include India, Central and South America, and the Middle East and North Africa.
- Sorted by 2025 value.
Source: McKinsey & Company Survey, 2025, via the AI Index Report 2026 (Stanford HAI), figure 4.3.2: AI use by organizations in the world, 2023–25. Chart and text by AI Adoption.
Numbers checked against the published data on 20 October 2026.
Download the data (CSV) · Cite this chart
Numbers checked against the published data on 20 October 2026.
Download the data (CSV) · Cite this chart
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