41%
of companies with $30B or more in revenue expect to invest under $10M in responsible AI; among companies under $1B it is 92%
What the chart shows
Planned investment in putting responsible AI into practice rises with company size. Among companies with under $1B in revenue, 79% expect to invest less than $5M and 92% less than $10M. Among those with $30B or more, 41% expect to invest under $10M, so most expect to spend $10M or more.
Only 3% of the largest companies expect to spend under $1M, against 40% of companies under $1B. The AI Index lists hiring specialists, building or buying technical systems and engaging legal services among the uses of this money.
Key numbers
| Measure | Value |
|---|---|
| $30B or more: under $10M | 41.4% |
| $30B or more: under $1M | 3.0% |
| Under $1B: under $1M | 39.7% |
| Under $1B: $1M–5M | 39.7% |
| Under $1B: under $10M | 92.3% |
| $10B–30B: under $10M | 66.2% |
How to read it
- Survey of business leaders by the AI Index and McKinsey & Company in 2024 and 2025, across several regions and industries; it has no respondents from China.
- Shares are of respondents in each revenue band. The report’s chart also splits spending of $10M or more into $10M–25M, $25M–50M and $50M+; those bands are not in the published data, so the chart leaves them as the gap to 100%.
Source: McKinsey & Company Survey, 2025, via the AI Index Report 2026 (Stanford HAI), figure 3.3.7: Investment in responsible AI by company revenue, 2025. Chart and text by AI Adoption.
Numbers checked against the published data on 20 October 2026.
Download the data (CSV) · Cite this chart
Numbers checked against the published data on 20 October 2026.
Download the data (CSV) · Cite this chart
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